If you're looking for athletic gear or athleisure but don't know where to start, these college athletes are recommending the workout brands they actually wear.

DICK’S Sporting Goods and Gymshark are teaming up to bring the brand’s cult favorite gymwear to cities across the U.S. Launching exclusively in 12 DICK’S House of Sport stores, DICK’S becomes Gymshark ...

Creating a successful brand requires all the business basics, but in many cases there’s also a touch of alchemy — the unexpected but essential element that gives a brand its distinctive character.