The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:" The answer is that environmental/social consciousness is only one part of what are ...

The world is becoming more environmentally conscious. As a result, sustainability has emerged as a key differentiator in the market. Building a green brand not only aligns your business with the ...

Trade mark owners will not be surprised to learn that brand owners can attempt to make green claims and suggest green sources of origin through the use of trade marks and service marks. Even better, ...

Committing to building an authentic green brand – or transition to one – is a noble undertaking that requires a genuine effort to accomplish. More and more corporations are beginning to see the innate ...

Remember when lockdown gave us all that unexpected time for existential contemplation? Turns out we weren’t just perfecting sourdough starters—we were conducting full-scale environmental audits of our ...

Many big brands with green ambitions don’t know the carbon impacts of their supply chain, a new report shows. Only half of the suppliers of more than 200 global companies, which include the likes of ...

Consumers are turning green. Gabriele Engels and Ulrike Grübler discuss what this means for the legal protection of brands, from eco-labelling to the new EU certification mark Terms such as green, ...

Doha: Nissan has again risen in the ranks of the world's greenest brands. The company improved its position to fourth place in Interbrand's Best Global Green Brands report, up from fifth last year.

Getting featured in Vogue remains the ultimate validation for fashion brands. Yet for sustainable companies, the path to those coveted pages requires more than eco-friendly products. It demands ...