Google Ads adds beta data source integrations to conversion settings

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Google pushes AI Max tool with in-app ads

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.
Search Engine Roundtable

Google Ads Ad Group Settings For Al Max

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...