Just when you think we’ve hit peak golf grip tech, Golf Pride proves once again that there’s still plenty of gas in the tank when it comes to new grip innovation. The brand is firing on all cylinders ...

Who It’s For: Golfers who want a softer feeling, more-cushioned grip that still provides traction. The Skinny: The new CPX is the softest performance grip Golf Pride has ever made, and with a new ...

When you’re president of a grip company, you tend to obsess about how people hold things — not only golf clubs but fishing rods, tennis rackets, hammers. Golf Pride boss Jamie Ledford has been known ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...

While playing three in defense seems to be more common in the Premier League nowadays, Golf Pride is now trusting the 4-4-2 formation to help golfers recognize the best golf grips for them and help ...

Eighty-percent of the best golfers in the world play Golf Pride grips, but that doesn’t mean the Pinehurst, North Carolina-based company is resting on its laurels. Rather, in a bid to expand its ...

Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF’s Fully ...