Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...

Golf Pride is doubling down on its popular Align raised reminder grip technology with the release of its new Align Max grips. Align technology has been available since 2017 across many Golf Pride ...

Who It’s For: Golfers who want a softer feeling, more-cushioned grip that still provides traction. The Skinny: The new CPX is the softest performance grip Golf Pride has ever made, and with a new ...

While playing three in defense seems to be more common in the Premier League nowadays, Golf Pride is now trusting the 4-4-2 formation to help golfers recognize the best golf grips for them and help ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF’s Fully ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

Few things are more reliable than Golf Pride grips and a Steph Curry jumper. So when you pair the NBA superstar with the leading grip maker in golf to produce a limited-edition grip that benefits ...