People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information,, according to recent research from Fractl and Search Engine Land. The report ...

CHICAGO — The nature of how customers approach online search is rapidly changing. The future of SEO is GEO, or generative engine optimization, Ranjeet Bhosale, vice president of digital product ...

Google launched Gemini 3, featuring enhanced reasoning and Generative UI in Search for dynamic, visual results like graphs and simulations. The model also powers the new Google Antigravity platform ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

According to Gartner, query volume on traditional search engines will fall by 25% next year as users shift to AI systems for synthesized answers. Meanwhile, Bain & Company reports that 80% of ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...