Football dominates U.S. sports, drawing massive audiences and attracting an expanding range of advertisers and brands.

As football has evolved into the national sport, its audience has grown beyond generic sports lovers to include die-hard fantasy loyalists, casuals only in it for the game day party spread and ...

Football season is nearly back in full force, and just in time for kickoff, Pepsi—a longtime partner for the NFL—is pushing out its largest football marketing campaign to date. This year, the brand is ...

All the College Football news, scores, injuries, gaffes, upsets, derps, and snark that you can handle. SB Nation Barstool Sports is bringing show to this CT brewery ahead of UConn-UMass football game ...

Drake Maye and Dak Prescott are taking their business interests beyond football after investing in an up-and-coming company. Where did it go wrong at Oregon? + Coaching Carousel Chaos + Is Cody ...

When your job is largely dependent on the success (or lack thereof) of student-athletes aged 18-22, things can often get very stressful. College football, aside from the well-known dynasties at the ...

On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s goal of increasing marketing spend by $100 ...

For football legend Fandi Ahmad, the moments that have stayed with him throughout his career have little to do with sponsorship logos or advertising campaigns. Instead, he remembers walking out of the ...

Find your next quality investment with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide. Adidas (XTRA:ADS) launches new global football marketing ...

As marketers, we are always seeking ways to make our products and services more attractive to consumers. When we do it right, we know we've created marketing juju. Brands like Starbucks, Google, Apple ...