Hard to believe it nowadays, but ads matter, even among Millennials. The top ad last year, based on Nielsen's "Branded Memorability Index" measure of viewers' ability to recall an ad and brand 24 ...
Remember the first time you asked your parents for a kid’s meal? The excitement of opening the newest toy, almost outweighing the meal itself? Most adults don’t. But early on as a parent, you ...
Pre-school age children who are exposed to child-targeted fast-food advertising on television are considerably more likely to consume fast-food products, according to a recent Dartmouth-led study ...
There's nothing quite as satisfying as a juicy burger from your favorite fast food joint, especially when the late-night cravings hit. While we love indulging in some fries or chicken tendies, fast ...
Every year, food and beverage companies spend billions to convince kids that it’s cool and fun to consume products that are high in calories, added sugar, saturated fat and sodium—products that ...
Children as young as age 2 are seeing more fast-food ads than ever before, and restaurants rarely offer parents the healthy kids’-meal choices, according to a new study from Yale’s Rudd Center for ...