At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

B2B marketing trends like the maturation of marketing automation software and the rise of inbound marketing drove notable M&A and VC transactions throughout 1012. Eloqua was acquired for $871 million, ...

During the eight years we’ve been publishing Demand Gen Report, I’ve encountered a lot of companies that mistakenly view the discipline of demand generation as a switch that they can simply turn on ...

The framework contains a number of checklists, templates and tools to simplify the planning process for B2B marketers so that you can concentrate on extracting insight from all the analysis and making ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration. At Bombora’s second annual Intent Event in September, ...

B2B marketing trends like the maturation of marketing automation software and the rise of inbound marketing drove notable M&A and VC transactions throughout 2012. Eloqua was acquired for $871 million, ...