Founded by a former White Claw brewmaster, the new line is free from one ingredient found in 99 percent of other energy ...
Calling it a better-for-you energy drink line, Liquid Death Sparkling Energy will bring an "unextreme" level of caffeine that "feels like coffee, not an electric chair." Each 12-o ...
The exact link between energy drinks and stroke risks is understudied, but limited research suggests that energy drinks, particularly when consumed excessively or regularly, may increase the risk of ...
Liquid Death, a brand that sells water in beer cans, achieved a $1.4 billion valuation in 2024. WSJ goes inside how it is disrupting the packaged water industry by marketing itself as the ...
In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...
Kratom, an ingredient derived from a Southeast Asian plant that appears in energy drinks, is often marketed as an energy booster, but has the potential to be addictive The FDA hopes to ban synthetic ...
‘I feel fantastic whenever I drink G.O.A.T. Fuel, fuels greatness’ said one fan. While supermarket shelves are lined with energy drinks, few have added hydration and functional benefits. Jerry Rice, ...
Athletes are always looking for the latest, greatest ways to help them boost their performance. Is taurine the way to that? Some medical studies have found taurine, an amino acid, to help with ...
A meta-analysis of more than 1.5 million participants has suggested that coffee and energy drinks have opposing effects on suicide risk. High coffee consumption — more than 60 cups per month — was ...
As an athlete, balancing early practices, weight training, school extracurriculars, sleep and everything in between can be a challenge. For many swimmers, grabbing an energy drink for a quick ...