The policies and rules surrounding business processes change suddenly and developers may not be available when change occurs. Good software design anticipates change and stores rules in data models ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

As Snowflake footprints expand, organizations are under growing pressure to prove value, control spend, and deliver consistent performance. But FinOps dashboards often miss the real problem: not just ...

Powered by Amperity's patented identity resolution, the Customer Data Agent operates on a complete view of the customer using unified and real-time customer profiles rather than fractured system-level ...

The end goal of database design is to be able to transform a logical data model into an actual physical database. A logical data model is required before you can even begin to design a physical ...