The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Praneeta Pujari Dynamic ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

It’s an understatement to say that technology has enhanced how organizations market and sell this millennium. Powerful CRM and marketing automation systems emerged (and then converged) to bring more ...

As customer expectations evolve, leveraging data and technology is essential for creating seamless, personalized experiences. By using tools like predictive analytics, AI-driven insights and customer ...

I would argue that the most important indicator of a brand’s health is customer loyalty. For leaders, building and sustaining strong customer loyalty is the holy grail. Leaders talk a lot about how to ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

As the economic tides shift in the wake of the Zero Interest Rate Policy (ZIRP) era, customer experience (CX) leaders are rethinking their priorities. The age of cheap capital and aggressive customer ...

Strategy is the only Analytics & Business Intelligence Platforms vendor to receive this distinction for four years in a row based on ratings from professional product users. Strategy Inc., formerly ...