Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Tech giant Google ($GOOGL) has introduced a range of new tools to make it easier for publishers to manage ads and monetize ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Google Ads will be sunsetting call ads sometime next year and will be migrating those to responsive search ads. Google wrote, "Call ads are being upgraded to responsive search ads to enable new ...