Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

IBM Watson is the most well-known example of predictive analytics in use. If your company wants to benefit from predictive analytics, here's what you need to know. Predictive analytics use historical ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...