Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...

On February 14, 2014, Stanford students Elizabeth Woodson and Saul Gurdus drove a rented Winnebago to the San Mateo office of the Golden Gate Regional Center (GGRC), where they greeted eight curious ...

An icon in the shape of a lightning bolt. Impact Link If you attend business school, you can expect to read a lot of case studies. Professors love them because they offer real-world examples of why ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...