If you’ve been a part of the startup ecosystem in the past 10 years, it’s difficult not to notice that software as a service (SaaS) companies are getting a lot of time in the limelight. Unlike many ...

There's no perfect solution for PPC campaigns for SaaS. However, check out these recommendations to ensure your account is built to last. What makes a great SaaS PPC campaign – or at the very least, ...

André Christ is CEO of LeanIX, the SaaS platform to plan and manage the Continuous Transformation journey of Corporate IT and Product IT. In my last article, I pointed out that, as companies rely ...

Consumers worldwide are enjoying the instant accessibility of cloud computing as well as the easy upgrades, improved mobility and low costs. Yet, as this growing business model booms, so does the ...

As anyone who has tried to scale any business knows, building a team to boost sales and expand market presence is far from a perfect science. Selecting the right salespeople for your company at such a ...

What’s the difference between a non-technology company building a customer-facing app and a tech company building and supporting a software-as-a-service (SaaS) product? One might suggest differences ...

One day not long ago, a founder texted his investor with an update: he was replacing his entire customer service team with Claude Code, an AI tool that can write and deploy software on its own. To Lex ...

Anrok reports SaaS startups must prioritize compliance in funding pitches, focusing on infrastructure and addressing investor red flags.