The Lego Group has unveiled its Smart Play system, which uses “Smart Bricks” and “Smart Tags” to bring Lego sets to life. The ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It's called the Smart Brick — a 2x4 Lego brick with ...

Three Star Wars sets — the Emperor's Throne Room Duel, Luke's X-Wing, and Darth Vader's TIE Fighter — are available for ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

The Lego Smart Brick incorporates a silicon chip, copper coils, LEDs and a speaker, and is capable of reacting when it is ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...