JERUSALEM Sasha Boojor squirmed and struggled as black-clad masked men yanked him out of a cage and branded him with a hot iron. While the smell of seared flesh was disturbing, he said, this shocking ...

A hiss, the smell of burnt skin–and a foal that never forgets. For some, it’s a lived tradition; for others, pure animal cruelty: branding horses. PETBOOK explains what’s behind it and why the ...

There is a great number of brands that use animals as a base for their brand identity. Each of these companies has its own reasons for this but commonly this approach has an objective base. Animals ...

One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral. Just look at the multi-hour-long lines to see Moo Deng, a pygmy hippo in Thailand who has ...

Brand names spring from the practice of branding animals — and human beings — to indicate ownership. A product that is “brand new” is as fresh as a newly branded calf. I don’t spark forth a lot of ...