Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI. The brand, owned by PepsiCo’s Frito-Lay division, is making such a big bet on audio because audio ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Veritonic, the audio research and analytics platform, ...

The recent podcast revenue report from the IAB, in collaboration with PwC, unveiled significant changes in the podcast advertising landscape. Now as brand spending is clearly defining the medium’s ...

Elon Musk. Mark Zuckerberg. And even Vladimir Putin? With the appearances of these boldface names on Clubhouse -- Musk’s invitation to the Russian leader is outstanding -- the buzz around audio-based ...

A new report highlights key insights for radio sellers aiming to attract ad buyers and brands to AM/FM. Conducted by Oxford Road, “What Brands Want: How the Audio Industry Can Win Over Advertisers” ...

Audio is here to stay - and it works for health brands. Got your attention? Let’s start with this fact: Today, consumers spend more than 1/3 of their media time with audio – whether it’s streaming, ...

In a big move reshaping the premium audio landscape, Samsung subsidiary Harman International acquired Masimo Corporation’s Sound United consumer audio business for $350 million in cash, the companies ...

In a world with increasing screen fatigue, how can brands make a lasting impression? Audio listening is at an all-time high, with 98 million Americans spending 21% of their time engaging daily -- that ...

Building a song or an instrumental involves a lot of sample searching, sound creation, and sound design. Finding the right sound for any genre is not an easy task, and having one place to find it all ...