With Barbie having made a massive splash with a highly successful movie in 2023, it looks like Mattel and Zynga subsidiary developer Rollic are looking to capitalize further with a new mobile game.

Barbie has had a lot of different careers: ballerina, film director, spy—the list is endless. Last January Mattel announced a new job sector for the doll, and gave Barbie the title of game developer.

Mattel has announced a partnership with Rollic, a subsidiary of Zynga, for the purpose of producing a new Barbie mobile game slated to launch sometime in 2024. The game's title and precise launch date ...

Outright Games and Mattel have partnered up again for another video game based on one of their IPs, as Barbie Project Friendship is coming out this October. The game will have you playing as two ...

A Barbie-inspired downloadable game for iOS and Android devices focused around plastic surgery and reportedly aimed at children has been removed from app stores, as one expert called it "sexist and ...